Partnership Drive


Character counts!  At least it should.  Individuals are not born with great character.  Rather, it is learned through direct teaching from those around us and by observing, especially adults.

 Please consider becoming a Partner with Character Counts! in Chaves County and help promote Character training and recognition programs in Chaves County! Read more to find out how!!

What is Character Counts! in Chaves County and how can I become a Partner?

Mission Statement

Character counts!  At least it should.  Individuals are not born with great character.  Rather, it is learned through direct teaching from those around us and by observing, especially adults.

Character Counts is not a command, or a religious philosophy.   Instead, Character Counts is a concept that is a national movement.  It is an idea that, basically, says that it is time for people to start talking again about good and bad, right and wrong.  It's time to encourage ethics among adults and businesses; time to recognize and reward individuals whose lives are examples of good character and ethical behavior.  Now is the time to begin again to teach our children the value of good character.


The Character Counts movement began in 1992 when educators, youth leaders, ethics scholars and other concerned individuals met in Aspen, Colorado to discuss the declining national standards of moral and ethical behavior.  The result of the gathering is the “Aspen Declaration”, a document which outlines the six elements that are believed to lie at the core of all societies.  These elements are referred to as:

The Six Pillars of Character;

Respect - Caring - Trustworthiness

Fairness - Responsibility - Citizenship


Annual Character Recognition Banquets, National Character Counts! Week celebrations, Athlete Recognition & Coaches Recognition Programs, Roswell Zoo Character Counts! signage, the “Pursuing Victory With Honor” Youth Coaches Seminars, Teachers of Character, and Honoring the Badge: Building and Upholding the Public Trust programs all contribute to the illuminated future of Chaves County.  

Financial status

Character Counts! in Chaves County is a non-profit corporation organized to provide a framework for character education in the county.

Levels of Partnership and Benefits:

Individual                                                                                                                                                                                                              $10.00

Partnership card and online recognition

Family                                                                                                                                                                                                                   $25.00

Individual Benefits plus Printed Recognition and Quarterly Newsletter

Small Business-Organization                                                                                                                                                                              $100.00

Family Benefits plus Yearly Shareholder’s Luncheon and Membership Poster

Business                                                                                                                                                                                                                 $500.00

Small Business Benefits plus Mini-Seminar on Character Counts! As requested

Corporate                                                                                                                                                                                                          $1000.00

Business Benefits plus Character Counts! Business Training Opportunities– Character Counts Poster Set

Event Sponsor                                                                                                                                                                                                      TBD

Amount is dependent upon the event. Your Business name will be placed with all flyers and programs for that event as well as included in all media coverage.

Yes, I want to become a partner with Character Counts! in Chaves County and support all of the training and recognition programs it offers

Name:    _____________________________________                           Address:    ____________________________________

Contact Person:_______________________________                           Telephone Number: ___________________________

E-mail address: _______________________________                            Amount enclosed: _____________________________

Yes, I would like to be considered to become a member of the Executive Board for Character Counts! in Chaves County.

Name: ______________________________________                           E-mail Address: _______________________________

Please mail this portion of the form and your contribution to:

Character Counts! in Chaves County,  PO Box 999,  Roswell NM, 88202,